Joy of consuming their own cultivated food, for a healthy life
Chandana Gade, based in Hyderabad, founder of ‘Seedbasket’ is one of the leading e-commerce marketplace in India to buy vegetable seeds online, fruit seeds, seeds, grow bags and other gardening products for the home / patio.
Farming was not new to Chandana as she and her husband Naveen Gade both came from farming families. Chandana Gade started the ‘Seedbasket’ website with the help of her husband. “I started this website at the end of 2016 about bringing poison to our plate with high use of pesticides and chemicals used to grow vegetables and we don’t want to grow our kids in feeding this poisonous food and I thought why don’t we start growing our food like our parents do in the villages. ”
The reason for launching ‘Seedbasket’:
In 2015, she watched information on one of the Telegu news channels about the cultivation of leafy vegetables under the water of the Musi river in an unhygienic way and using heavily pesticides and chemicals and their effects on our health if we eat them.
Chandana said, “When I saw the news then, I only started feeding my baby rice and green vegetables and I don’t want to make my children grow up by feeding this poisonous food. The organic vegetable was not available on the market all the time. and the price is very high and I don’t know if they are organic or not. So I thought why not start growing vegetables at least start with leafy vegetables like our parents did in the villages of old. ”
Initially, when Chandana wanted to grow vegetables on her balcony, it was very difficult for her as she could not find the quality native / desi seeds online in small packages and other gardening materials. She shares: “In this difficult time, I have found an opportunity because there are a lot of parents like me who want to grow organic vegetables at home, especially in urban cities and there is no website. dedicated to home gardening needs, so I thought about starting an e-commerce site dedicated to gardening needs and discussed my idea with my husband, he encouraged me and helped me develop the site and the mobile application. ”
How it started:
It was not an easy task for Chandana, she said, “It took me six months to prepare the website and during that time I researched the market and the supplier of seeds and other gardening equipment and I took training related to home gardening. ”
“The main difficulty I have faced is with genuine and quality suppliers. We buy the seeds from our farmlands and other reliable farmers and suppliers from different parts of India,” she shares.
Travel with ‘Seedbasket’:
When Chandana and her husband launched the website, with the right approach for their website, they slowly started receiving orders, albeit small at first. But the reviews were excellent, which prompted them to put more effort into this ‘Seedbasket’.
She says, “Another reason we started an online vegetable seed e-commerce website is the lack of a dedicated home gardening website that provides desi seeds. native / desi vegetable seeds, we have tried to incorporate all the products useful for home gardening. ”
Chandana and her team started making a profit within six months of the website launch and have also been featured on many regional (Telugu) newspapers and TV stations about their startup “Seedbasket”. Recently, they were featured in one of the top-circulating regional agricultural magazines in India, EenaduAnnadata Telugu, in September 2021. It is now listed in the top 3 Home-Garden e-commerce marketplaces in the country. So far, ‘Seedbasket’ has supplied garden seeds to over 10,000 satisfied customers across India.
About her website, she says: “On our website, we have listed about 200 different types of products with all types of native vegetable seeds, plants, exotic and hybrid seeds and flower seeds and of seasonal fruits and other gardening materials the price range of which starts from Rs. 25 / -. ”
After the pandemic, people became more health conscious and started growing their food on balconies, terraces and open spaces. “Not only from urban people, but we also started receiving orders from rural areas. Before Covid, we were receiving orders from Indians who settled in different countries like USA, Australia, UK, Dubai etc. who need our desi After Covid, due to many restrictions on exporting seeds to other countries, we have stopped supplying outside India for retail customers, ”adds Chandana .
She further shares: “Everyone wants to start gardening but many don’t have the basic gardening knowledge for them, we send a manual with information on soil selection, watering and pest control and plant care, etc. and we send it with every order to customers who help newbies get started with their gardening. We also have a YouTube channel to share more gardening knowledge. ”
Youtube: Basket of seeds – YouTube