New Better Health campaign launched to encourage families to eat better
Families will receive support to help improve their children’s diets through a new campaign, as new statistics reveal the number of parents giving their children unhealthy snacks has increased during the pandemic.
Better Health multimedia campaign launched today [Monday January 10] to encourage families to eat better and includes a new ‘scan, swipe and swap’ feature for the NHS Food Scanner app, which provides a simple solution to help families maintain healthier diets.
The campaign follows a record increase in childhood obesity since the start of the pandemic, with the latest data showing that one in four children (27.7%) of foster school age are overweight or obese; this figure increases to 4 in 10 (40.9%) in year 6 (10-11 years). Evidence shows that families bought more food during the closures and this remained above normal levels even after the closures were over.
A new survey with Netmums showed that almost 6 in 10 parents (58%) give their children more sugary or fatty snacks than before the pandemic and almost two-thirds (64%) of parents said they often worried about the health of their children’s snacks. really are. Almost 90% of parents said they would benefit from an app that helps them make healthier choices for their children.
Families can scan product barcodes in their store, and the app will offer healthier alternatives to help them make an easy exchange the next time they buy. The app uses a “Good Choice” badge to help people mark healthier foods and drinks in accordance with government dietary recommendations for added sugar, saturated fat, and salt.
Public Health Minister Maggie Throup said:
We know families have felt a lot of pressure throughout the pandemic which has drastically changed habits and routines.
The New Year is a good time to make resolutions, not just for ourselves, but for our families. Finding ways to improve our health is one of the best resolutions any of us can make.
By downloading the free NHS Food Scanner app, families can replace foods in the weekly store with healthier alternatives and avoid foods high in salt, sugar and saturated fat. “
Dr Alison Tedstone, Chief Nutritionist at DHSC, said:
We are all aware of the increasing pressures on families throughout the pandemic as children are increasingly stuck at home. With the ad promoting unhealthy food to kids, it’s no surprise that parents say they have often found it difficult to resist their children’s name-calling for more unhealthy snacks, and that’s why The NHS Food Scanner app is a great tool to help families make healthier trading faster and easier.
It is so important that children reduce the amount of sugary, fatty and salty foods they eat to help them stay healthy and reduce the risk of health problems such as diabetes and tooth decay. “
Girls Aloud member Nadine Coyle and dietitian Dr Linia Patel met with a family to talk about eating habits and to test the NHS Food Scanner app for themselves, and recorded a short film to support the campaign.
Nadine Coyle said:
As a very busy working mom, I find it hard to say no to my kids’ requests and often give in to the pressure of “snacks” – even though I know it’s not so good for them. I had no idea that some foods are so high in sugar, saturated fat, and salt – so it’s good that the app gives you some alternatives.
I love using the NHS Food Scanner app, as does my daughter; she likes to choose the healthiest swaps, which is great – we’re already making small changes through good food choices. “
Dietitian Dr Linia Patel said:
We know that parents struggle to find healthier snacks for their children, especially if they are difficult to eat.
The NHS Food Scanner app is a fun way to get kids involved in choosing healthier foods they’ll love – so jump in and scan, swipe, swap! “
Annie O’Leary, Editorial Director of Netmums, said:
That two-thirds or parents find they are giving children more treats as snacks than before the pandemic surprises me in the slightest – we all ate comfortably during the pandemic and I know my kids ate a lot more of treats than usual.
But thank goodness there is now something to help get us all back on track. And that it is the gold standard in terms of reliability, the NHS, hopefully means millions of families will download and use it ASAP.
Buying snacks can be a minefield for busy parents, so thank you for coming to the rescue once again, NHS. “
As part of the government’s obesity strategy, the ministry is regulating the promotion of less healthy food to children and has dedicated £ 100million in funding to help children, adults and families achieve and maintain a healthier weight.
The NHS Food Scanner app offers parents the perfect hack to improve their children’s health in 2022. The free app can be downloaded or search for “Food Scanner App”.
- Link to the full campaign movie and resources
- Netmums interviewed 2,030 parents of children aged 5 to 11, conducted between December 7 and 17, 2020,
- Running across England from January 10 to March 31, the campaign will feature new TV ads, video on demand, radio, outdoor signage, media partnerships, social media and other digital channels, as well as national and regional public relations activity.
- New TV commercial brings conversations to life by showcasing the Food Scanner app as a simple solution to help parents find healthier interactions for their families.
- Elementary teachers will also be able to help students learn to make healthier food choices using a range of fun curriculum-related educational resources featuring the NHS Food Scanner app.
- The “Good Choice” badge * helps direct consumers to healthier foods and beverages that meet the nutritional criteria for government dietary guidelines for added sugar, saturated fat and salt.
- NHS Digital National Child Measurement Program England 2020/2021
- The food impact of the COVID-19 pandemic report
- Government strategy against obesity