NORTH ANDOVER, Mass., June 28, 2021 (GLOBE NEWSWIRE) – Semcasting, creators of the patented IP smart zones, device location and targeting^® technology, today announced that HealthWise Data, complex health information, is now available to enrich proprietary and third-party audiences in Audience Designer (ADS), the platform for end-to-end data identity (ID) resolution, audience design and self-service attribution.

With this integration, data insights are now available within the ADS platform enabling healthcare, pharmaceutical and wellness brands to harness the Social Determinants of Health (SDOH) of HealthWise Data, proprietary health and wellness predictions, including health consciousness attitudes, lifestyles, financial considerations, and segmentation systems. This rich universe is designed to create highly targeted audiences for better acquisition efforts or enrich first party data to improve customer retention and cross-sell initiatives.

the Semcasting ADS Platform integrates marketers’ first-party and CRM data with significantly higher match rates, enabling same-day or better time-to-market for advertisers on most major demand-side platforms. The solution’s third-party audience design workflow is seamlessly integrated with the audience building process. From an embedded CRM file or third-party segment, users can design, enhance, filter, or delete to optimize their audiences with over 8,600 demographic, behavioral, or transactional attributes.

One of the main differentiators of ADS and HealthWise data integration is that the management of personal data has been designed to be in full compliance with the privacy standards of SOC2, HiTRUST and the privacy standards of the advertising industry. ADS integration never copies or stores customer first party data and never creates a single identifier for a consumer record. ADS uses a federated identifier which is a unique identifier for each media platform and each campaign, which makes it impossible to divert or reuse the user’s identifier.

“HealthWise Data provides healthcare companies with a more robust and holistic view of consumers, which translates into better performance for patient acquisition and awareness campaigns. Using sophisticated machine learning, HealthWise Data has created dozens of unique propensity scores focused on health and wellness attitudes and lifestyles in our universe of 246 million US adults. Said Anne Smith, CEO and Founder of HealthWise Data. “Semcasting has a long history of providing data solutions to brands in the healthcare, life sciences and wellness industries, so we are excited to bring our data to these marketers within the Semcasting platform. ADS. Brands can integrate our data with their own insights to build holistic, informed audiences faster than ever. “

HealthWise Data provides information on more than 246 million American adults, which includes hundreds of attributes of social determinants of health (SDOH), more than 50 propensities focused on health awareness, attitudes and patterns of health. life and two exclusive segmentation systems. This 360-degree view of the consumer enables companies to improve targeting and messaging for awareness campaigns, improve analytical performance, and improve patient outcomes.

Unique information about HealthWise data that is now available in ADS includes:

• SDOH + 8: The most commonly requested SDOH attributes, combined with eight unique propensities to provide a more holistic view of the consumer
• PH segmentation: Groups every American adult into one of 14 groups based on overall health, awareness, and commitment to health systems
• WELL segmentation: Groups every American adult into one of 9 groups based on their ability to pay for health care expenses
• A healthy lifestyle: Propensities to diet, exercise, BMI, smoking, alcohol and more
• Consciousness and adherence to health: Overall health awareness score, likelihood of having a PCP, likelihood of being up to date on annual exams and vaccines, and more
• Caregivers and “caregivers”: Patients with chronic illnesses are difficult to reach; it helps identify and reach potential caregivers

To meet the marketing awareness needs of healthcare providers and pharmaceutical companies, Semcasting built the Health Medical Data Suite (MHD) to include health care providers and prescription data. Additionally, Semcasting adheres to the IAB, DMA, GLBR, and HIPAA privacy guidelines and is both HiTRUST and SOC2 compliant.

“At Semcasting, our privacy-by-design methodology for the healthcare industry has helped marketers reach healthcare providers and patients at the point of care in a unique and intelligent digital way,” said Matthew Hedberg , vice president, general manager of professional services at Semcasting. “By adding HealthWise Data to our ADS platform, we enable our customers to create even more targeted audiences while respecting privacy. “

To learn more about Semcasting ADS, please visit: https://audiencedesigner.com/.

About Semcasting
Semcasting, a data-as-a-service provider, created the next-generation end-to-end audience design solution, AudienceDesigner (ADS), which includes omnichannel integration, audience design and attribution in a self-service platform. Our Smart Zones patented three times^® The IP targeting platform embeds a wide range of consumer, business, mobile and internet traffic to online and offline locations. Smart Zones uniquely link all cross-device activity for targeted advertising and attribution with nearly 100% reach and unmatched accuracy. Semcasting is headquartered in North Andover, Massachusetts.

About HealthWise data
HealthWise Data is a data and analytics company providing a universe of 246 million American adults with over 50 predictions about their health and well-being and hundreds of attributes of the social determinants of health (SDOH ). These unregulated propensities by HIPAA include health awareness, healthy lifestyles / behaviors, food insecurity, the ability to identify and target caregivers / caregivers and more. Their unique data provides a robust 360 ° view of the consumer, which enables better targeting and messaging for marketing / outreach efforts, improves analytics and reporting insights, and improves overall ROI for clients. health care organizations. HealthWise Data is headquartered in Roswell, Georgia.

Media contact
Kaitlyn DeSimone
Blast PR for Semcasting
[email protected]
919.606.8281