Verve partners with PUMA to promote healthy lifestyle in Nigeria
African payment and card technology leader Verve has announced a partnership with global sportswear brand, PUMA, for the fifth annual VerveLife fitness event to promote healthy lifestyles in Nigeria .
Inaugurated in 2017 with the aim of encouraging a healthy lifestyle among Verve cardholders and general fitness enthusiasts, Verve Life has quickly grown to become West Africa’s largest fitness platform. , attracting thousands of fitness enthusiasts from Nigeria and beyond every year.
Verve Life fitness platform highlights include; exciting workouts and dance routines led by renowned fitness experts and dance teachers, fitness challenges and immersive masterclasses on nutrition, mental health and other related topics, all in addition of a multi-city train of pan-Nigeria satellite fitness events, reaching over seven cities this year.
The collaboration with PUMA was born out of the two brands’ shared passion for fitness and is expected to bring many benefits to members of the VerveLife and PUMA communities, including free PUMA products, product discounts, access to exclusive events and the consolidation of brand equity, among other benefits.
Speaking on the collaboration with PUMA, Executive Vice President, Marketing and Communications, Interswitch Group, Cherry Eromosele, reiterated VerveLife’s focus on promoting fitness, healthy lifestyle and fitness. welfare.
Eromosele said, “We are delighted to welcome PUMA as a partner for VerveLife 5.0. Last year, we successfully hosted an extraordinary event that left attendees wanting more. This year, we are ready to raise the bar, working with key partners like PUMA as we jointly advocate for healthy lifestyles for Nigerians.
Commenting on the collaboration with Verve, PUMA Nigeria Marketing Coordinator, Ladun Bamgbose said, “This partnership allows PUMA to promote the brand in what is arguably the largest annual fitness event in Sub-Saharan Africa. We believe that fitness and sport have the power to transform and empower individuals and societies at PUMA, which is why Verve life 5.0 is an ideal partner for us, as their “Never Stop” theme aligns with our brand mantra, Forever Faster.
Similarly, Tomi Ogunlesi, Group Head, Brands and Communications at Interswitch Group, said Verve’s partnership with PUMA underscores its commitment to providing members of the VerveLife community with an enriching experience, adding that “the partnership complements our efforts to deliver the best VerveLife experience year-on-year, exceeding the expectations of our growing community.
The event buildup for VerveLife 5.0 started recently, with satellite events in Uyo and Asaba. Other Nigerian cities billed to host VerveLife satellite events include; Enugu, Port Harcourt, Benin, Ibadan and Abuja, ahead of the highly anticipated Grand Final in Lagos on November 5.
The fitness event is also set to make its debut on the Kenyan scene, with its first event in Nairobi scheduled for October.
Beyond providing transparent, secure and innovative payment solutions, Verve continues to meet the lifestyle needs of Nigerians by feeding their appetite for fit and healthy living.